Content
Creation

Hi, I’m Courtney—your brand’s new favorite content creator.
I’ve created content for world-famous brands like Adidas and small businesses like my own boutique, Mona Monet. Because I am the target market for the brands I work with, I bring a rare dual perspective: I understand what converts from both the brand and consumer side. I know how to earn trust, build connection, and drive action—and I know how to make that happen on camera.
My setup goes far beyond a ring light and a tripod. I shoot in a fully equipped home studio and collaborate with a production team in Medellín, Colombia when projects call for elevated visuals. For fast, local, and scrappy content, I tap into a network of creative friends and co-creators.
I only work with brands I genuinely love—so my enthusiasm comes through naturally and resonates with your audience. I specialize in food & beverage, CPG, travel, home, and experience-driven content—whether that’s in San Francisco or somewhere more far-flung.
I’ve also spent the last 7 years helping brands shape their content strategies—everything from production planning to storytelling to distribution. Read more about my content strategy work here.
About UGC
What is UGC?
UGC stands for User-Generated Content and is REAL content created by REAL consumers.
You may be noticing your social media feeds filled with real life testimonials of brands and products and wondering why brands are doing this. Its because it works!
Don’t believe me? Here are some statistics to help you decide:
79% of consumers say UGC highly influences their purchasing decisions.
UGC-based ads achieve 4x higher click-through rates and 50% lower cost-per-click.
UGC leads to 29% higher web conversions compared to traditional campaigns
HOWEVER – As few as 16% of brands have a strategy regarding user-generated content – so jump on this now and get ahead of the game

Case Study: adidas
I created and produced the content for adidas’s Holiday campaign that launched adidas on TikTok, using a combination of paid creators and my friends. I kept the creative brief as loose as possible to give the creators full creative autonomy, while still providing ample instruction so that they could deliver content in alignment with adidas messaging, brand voice, and with our Give Joy Give Sport campaign. I was present for all except for 1 video so the creative process was collaborative in real time. adidas put $201,865.26 behind this campaign and it drove 58,679,325 impressions, 41,478 leads, and 522,539 clicks.
UGC Samples: Photography
UGC Samples: Video
Written Word

Writing & Storytelling
I’m a natural storyteller and enjoy writing content from all over the categorical spectrum. I have produced casual fashion blogs and I’ve written technical papers using satellite imagery as a proxy for economic development, and I write about travel & hospitality in San Francisco and all over the globe.
Click below to see some of my writing samples.

Featured in: Thrillist
Thrillist is a dynamic digital media brand renowned for its engaging content in food, drink, travel, entertainment, and diverse lifestyle topics. I write content for Thrillist that provides millennials informative and humorous articles, offering recommendations and insights into exploring new experiences and discovering hidden gems worldwide.
Travel & Hospitality Content
Check Out My Other Travel Content
Who I’ve Worked With

What Clients Are Saying
services
Using myself as a model in my home studio is easiest and quickest, but I use friends, including men, as well. And if we want to scale I can tap into my teams in California and Medellin, Colombia
- Video: Lifestyle, branding, commercial, or TikTok-style
- Still life images: Lifestyle, hype videos, B2B events, product photography, engagement shoots + editing
- Writing: Concepting, scriptwriting (co-writing or solo) & storyboarding, copy writing, reporting, articles
- Organic or paid content
- Whitelisting
- Voiceovers & talking head
- and more!