Courtney Lynn Muro

           data-driven creative

User-Centered Content

Photography & Videography

Hi, I’m Courtney—and I tell stories through lenses.

I’m a photographer and videographer who creates scroll-stopping visuals that feel real, intentional, and high-end – whether they’re shot in my home or halfway across the world. I’ve worked with global brands like adidas and small businesses like my own boutique, Mona Monet, but the common thread is always the same: visuals that connect.

My style is cinematic, editorial, and deeply human. I capture texture, emotion, and movement – whether that’s the swirl of a cocktail, the feeling of a perfect hotel bed, or the confidence in a model’s stride. I don’t just shoot pretty things – I create scenes that make people feel something.

My process is streamlined and collaborative, whether you need a full-day shoot or fast content with a DIY feel. I specialize in food, lifestyle, travel, and product photography, with a focus on natural light, minimal staging, and scenes that breathe.

Photography

My photographic style

My photography style is bold, polished, and story-driven. I have a strong sense of composition and lighting, and I’m drawn to moments that feel effortless but intentional—images that look like memories and campaigns at the same time.

That said, my real strength lies in my adaptability. Whether I’m shooting portraits in natural light, a brand event in a dark venue, or engagement photos at golden hour, I know how to dial into the client’s vision and deliver images that feel like them. My background in both content creation and brand strategy means I’m always thinking about how the final images will be used – on a website, in a pitch deck, across social, or blown up on a billboard.

Eater magazine article

Featured in: Eater

The San Francisco Giants, Tishman Speyer, and the Port of San Franciso featured my photography in their press release for retailer Quik Dog’s announcement as part of the Mission Rock project, due to open in 2024.

​During the social media launch of this press release, reporters from the San Francisco chronicle found out about the partnership and broke the story through one of my Instagram Reels.

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Videography

My videography style

 

My videography style is fast-paced, visceral, and emotionally intelligent. I shoot and edit with rhythm – balancing motion, sound design, and storytelling to keep people watching. Whether it’s a neighborhood spot, a hotel in the jungle, or a bottle of wine on a kitchen counter, I make things feel like something you want to be a part of.

Most of my work lives on Reels or TikTok, so I understand short-form better than most. I know how to craft a hook, build momentum, and land the payoff – all while making sure your brand’s voice stays front and center.

But I’m flexible and adaptable. I’ve filmed and edited everything from dreamy destination travel pieces to raw, handheld event coverage to B2B explainer videos. I tailor each project to the format, the platform, and most importantly, your audience.

Travel & Hospitality

Food & Beverage

Health & Fitness

Live From

Real Estate Lifestyle

Ecom & Retail

Services

I go where I need to go to shoot on-site, or in the case of UGC-style ads I often use myself, friends, and family as models easiest and inexpensive results.  When we want to scale, I tap into my teams in California and Medellin, Colombia. Regardless of how we do it, these are the types of results you can expect (non-exhaustive):

 

→  Video: Lifestyle, commercial or TikTok-style, short-form branded video, event highlight reels, travel & hospitality content (hotels, experiences, restaurants), B2B storytelling (social cuts, interviews, case studies), UGC-style ads

→  Still life Images: Lifestyle, portraits, B2B events, product photography, events, engagement shoots, travel & hospitality (destination storytelling, boutique hotels, restaurants, and resorts)

→  Writing: Concepting, scriptwriting (co-writing or solo) & storyboarding, copywriting, press release, reporting

What clients are saying

Becca Hersh, Director of Display, Paid Social + Audiences at adidas

 

“I could not recommend Courtney enough when it comes to content creation. In the projects she completed for my team at adidas, she was attentive to our brand guidelines while ensuring that the concepts produced were creative and unique.

This can be a hard balance when managing work for a large global corporation and she nailed it. She spearheaded our creator-led content approach and left us with a blueprint for success that is still being used today.

Additionally, Courtney’s proactivity and ability to meet strict deadlines made her easy to work with and rely on for a variety of needs. I greatly enjoyed working with her and would do so again in a heartbeat.”

​Some stats:
​+87% improvement in website traffic volume

Sophie Mateu, SF City Director at The Nudge

 

“Itʼs been an absolute pleasure to work with Courtney, she is creative, hard-working, and innovative. As the SF Nudge City Director, I’ve had the chance to work with Courtney on dozens of video content pieces. She is skilled at having a pulse on the SF community, building connections with local businesses, and developing deep and meaningful stories.

Courtneyʼs content and video skills have really developed & it has been so fun to see her work grow and evolve. She dives head-first into every video she films and really unearths the story & the people behind each piece. She is reliable, always comes to the table with fresh ideas, and likes to push the boundaries of the creative.

It has been a great opportunity to be able to collaborate with Courtney and she has had a significant impact on the content at The Nudge.”

​Some Stats:
Over 10,000 Nudgers have applied, and only 3% get accepted (1% for Pro Planners)
​Courtney has the highest views of all SF contributors MoM in 2024

Delaney Lepak, Mission Rock Development Manager at Tishman Speyer

 

“Courtney has been a huge asset to the Mission Rock project, just south of the SF Giants’ ballpark. She helped launch both Mission Rock’s and The Canyon’s social media accounts and collaborated with us to set the foundation for the tone and messaging.

​A big goal of ours was placemaking and connecting Mission Rock with the greater neighborhood and community. She went above and beyond, collaborating with local retailers, neighbors in the city, and other influencers to help us integrate Mission Rock into the community.

​Beyond the creativity of the work that speaks for itself, she is also very organized and receptive to any feedback/tweaks to recommended work. She is a pleasure to work with and I would recommend her over and over again.”

​Some Stats:
+200% impressions on Canyon posts

Achilleas Petris, Marketing Director of Gratsi Wine

 

“Courtney is great to work with and I wanted to acknowledge her excellent work. As Gratsi’s Marketing Director, I have the pleasure of collaborating with her on paid social campaigns.

Courtney is our go-to person for filming great hooks and user-generated content clips. She’s got a real talent for capturing moments that grab your attention in a world of endless scrolling. Her consistent work has seriously boosted our online presence, leading to more engagement and sales. She’s reliable, responsive, and super creative, making every project a breeze.

Her rate is almost double compared to our other ones – crazy.” 

​Some Stats:

Impressions of Ads: 12,318,445
People Reached: 4,111,704
Average Cost per Purchase: $42.54
CPM: $16.06
Average Hook Rate: 18.84%

Noam Giras, Partnerships Team Lead at mixit

 

“Collaborating with Courtney has been a pleasure. Her ability to craft compelling hooks is seriously impressive, giving her content that scroll-stopping edge you need in today’s digital landscape. Through engaging visuals, Courtney effortlessly retains the attention of audiences, leading to higher engagement rates. Working together was seamless, and enjoyable, and we look forward to the opportunity to team up again down the line!”

​Some Stats:
Hook Rate: 28.75%
CTR: 3.5%

Backvac® | Patented Vacuum Compression Backpack

 

“I’m so excited to bring this beautiful content to my team to support our long-lasting partnership together. You hit problem/solution, show the bag in action. I’m so impressed with your work. You should be proud!”

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