About
Courtney
Well hello there, nice to meet you!
I’m Courtney – a San Francisco-based creative-yet-data-savvy Content Strategist and Producer, skilled in all things content marketing, creator management, public relations, and social media – keen on building playful, high-performing content in the travel & hospitality space. Equal parts editorial brain and brand storyteller, I specialize in developing campaigns that blend cultural relevance, SEO insights, and audience psychology.
I launched adidas performance marketing on TikTok, created the TikTok strategy for beverage startup, DripDrop, and launched San Francisco’s newest neighborhood, Mission Rock, in partnership with the SF Giants and the Port of San Francisco, into the digital space and IRL.
I bring a sharp eye for visuals, a journalistic approach to voice and narrative, and a deep understanding of what drives engagement across platforms. Fluent in the full content pipeline — ideation, scripting, shooting, editing, copywriting, analytics — I know how to make ideas land and resonate.
Let’s make content that people want to share.
Content Strategy
As a strategist with a quant-heavy background, I use data to find out: who are our audiences, where do they hang out, and what problems do they need solved. You have to understand and empathize with your users before you can be their solution. Only then does producing content make sense from a business perspective.
I’ve audited existing brands and launched new ones using these principles – constantly testing and iterating. I specialize in social media but have experience in SEO, email, web, blogging, video, events, and education.
Content Creation
There’s a time and a place for large productions but sometimes it makes more sense to just jump in and do it yourself. After seeing so many companies waste time and resources sourcing, procuring, producing, editing, and unnecessarily perfecting content I decided to get better at creating it myself. Now I create content for brands and for companies (and for fun!). I do photography, videography, and writing.
Content Production
I became a content producer by starting my own online fashion company and learned quickly that expensive doesn’t always mean better performing. I have worked with companies to streamline their content production pipelines – ditching high-cost low-ROI content for inexpensive but high-performing tactics such as user-generated content and brand collaborations. We look at the important metrics and focus on optimizing our production value.
I produced the content that launched adidas performance marketing on TikTok, and I continue to produce content for small brands on a weekly basis. I’m a storyteller, photographer, and video creator, and I know how to find that low-cost high-performance sweet spot and how to produce it.