travel blog

Courtney Lynn Muro

           data-driven creative

User-Centered Content

about me

Travel & Hospitality

I specialize in creating scroll-stopping content for travel brands that want more than just pretty pictures. My work blends aesthetics with strategy—I don’t just show the where, I capture the why. From boutique hotels and eco-resorts to local restaurants, cultural experiences, and destination campaigns, I create visuals that convert browsers into bookers.

I approach every project with a traveler’s curiosity and a marketer’s eye. That means I’m thinking about lighting and SEO, angles and analytics, vibes and vertical crops. Whether I’m shooting solo with a drone and mirrorless setup, or working alongside a team, I deliver ready-to-use content that works across Reels, TikTok, blog, and web.

From jungle villas to city rooftops, I’ve captured content in Colombia, Thailand, Sweden, Japan, and beyond. If it looks like a dream and feels like a memory—I probably filmed it.

From Concept to Creation: Full-Service Travel & Hospitality Content

Let’s create something amazing together!

 

Concepting, scriptwriting (co-writing or solo) & storyboarding

Travel content: written, still, and video

Destination storytelling (photo + video packages that show the full guest experience)

Hotel & property shoots (interiors, lifestyle, amenities, aerials)

Restaurant & F&B content (menu highlights, ambiance, storytelling)

Organic or paid content

Whitelisting

Voiceovers

Still life images: product photography and editing

and more!

Travel & Hospitality Photos

Luxury treehouse-style pool perched on a mountaintop in a jungle
Argentinian cowboy cooking meat on a grill in a black outfit and black gaucho hat
woman in a bikini, laying in the window of a lush jungle and the ocean
Woman standing facing the ocean and a huge rock comng out of the water
Mediterranean food on a blue table: hamburger, hummus, pita bread, and a diet coke
Woman waving a shopping bag with text that says "Santa Barbara quickie"
Large brunch on white plates on a table with very colorful drinks
Two men sitting by a window under a white blanket looking out the window at Mount Fuji
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Travel & Hospitality Videos

Travel & Hospitality Writing

look background

Thrillist

Thrillist is a dynamic digital media brand renowned for its engaging content in food, drink, travel, entertainment, and diverse lifestyle topics. Thrillist provides millennials and younger adults with informative and often humorous articles, videos, and guides, offering recommendations and insights into exploring new experiences and discovering hidden gems worldwide.

Read the Article

The Bold Italic

The Bold Italic is an online magazine that celebrates the spirit of San Francisco and the Bay Area, brought to you by GrowSF.

I write, photograph, and create video content regularly for Bold Italic.

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man and woman sitting in the jungle with text overlay: "let's run away together"

Wedding Website

Sometimes events need more than just an invite – they need their own digital home.

I built my this website as a comprehensive event planner for my own wedding, and it ended up being one of the best decisions we made. A dedicated site makes it easy to share travel details, itineraries, RSVP links, dress codes, FAQs, and anything else guests might ask (so you don’t have to answer the same questions 87 times).

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What Clients Are Saying

Sophie Mateu, SF City Director at The Nudge

“Itʼs been an absolute pleasure to work with Courtney, she is creative, hard-working, and innovative. As the SF Nudge City Director, I’ve had the chance to work with Courtney on dozens of video content pieces. She is skilled at having a pulse on the SF community, building connections with local businesses, and developing deep and meaningful stories.

Courtneyʼs content and video skills have really developed & it has been so fun to see her work grow and evolve. She dives head-first into every video she films and really unearths the story & the people behind each piece. She is reliable, always comes to the table with fresh ideas, and likes to push the boundaries of the creative.

It has been a great opportunity to be able to collaborate with Courtney and she has had a significant impact on the content at The Nudge.”

​Some Stats:
Over 10,000 Nudgers have applied, and only 3% get accepted (1% for Pro Planners)
​Courtney has the highest views of all SF contributors MoM in 2024

Delaney Lepak, Mission Rock Development Manager at Tishman Speyer

“Courtney has been a huge asset to the Mission Rock project, just south of the SF Giants’ ballpark. She helped launch both Mission Rock’s and The Canyon’s social media accounts and collaborated with us to set the foundation for the tone and messaging.

​A big goal of ours was placemaking and connecting Mission Rock with the greater neighborhood and community. She went above and beyond, collaborating with local retailers, neighbors in the city, and other influencers to help us integrate Mission Rock into the community.

​Beyond the creativity of the work that speaks for itself, she is also very organized and receptive to any feedback/tweaks to recommended work. She is a pleasure to work with and I would recommend her over and over again.”

​Some Stats:
+200% impressions on Canyon posts

Achilleas Petris, Marketing Director of Gratsi Wine

“Courtney is great to work with and I wanted to acknowledge her excellent work. As Gratsi’s Marketing Director, I have the pleasure of collaborating with her on paid social campaigns.

Courtney is our go-to person for filming great hooks and user-generated content clips. She’s got a real talent for capturing moments that grab your attention in a world of endless scrolling. Her consistent work has seriously boosted our online presence, leading to more engagement and sales. She’s reliable, responsive, and super creative, making every project a breeze.”

​Some Stats:
Impressions of Ads: 12,318,445
People Reached: 4,111,704
Average Cost per Purchase: $42.54
CPM: $16.06
Average Hook Rate: 18.84%

Noam Giras, Partnerships Team Lead at mixit

“Collaborating with Courtney has been a pleasure. Her ability to craft compelling hooks is seriously impressive, giving her content that scroll-stopping edge you need in today’s digital landscape. Through engaging visuals, Courtney effortlessly retains the attention of audiences, leading to higher engagement rates. Working together was seamless, and enjoyable, and we look forward to the opportunity to team up again down the line!”

​Some Stats:
Hook Rate: 28.75%
CTR: 3.5%

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