MUTED FLAMBOYANT

Content Strategist & Producer

May 2022 - Present

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Social Media Management, Mission Rock: Conceptualizing and executing entire social media for San Francisco's newest neighborhood, Mission Rock, in partnership with Tishman Speyer, the San Francisco Giants, and the Port of San Francisco. Acting as principal photographer and videographer for real estate and interior design content creation and lifestyle shoots. Managing strategic partnerships and producing events with all local businesses, influencers, and community members. 

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Integrated Marketing, El Sur: Conducted full audit of San Francisco empanada company to find highest-ROI wins to focus our marketing efforts. Currently executing on UX, CX, SEO, and the editorial strategy. 

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UGC, DTC and Tourism & Hospitality Brands: Strategizing, producing, and creating DR and organic content for DTC brands. Working with my creator network to produce a more diverse editorial, scale production, and fill the market gap. Creating on-site content for hospitality brands such as Kimpton Hotels and the California State Tourism Board. Hand-selected out of thousands of applicants as a hospitality pro planner at The Nudge.

 

Copywriting, Primer: Copywriting rapid-test direct response social media campaigns for a TikTok ad agency and writing for SEO-optimized content for Alibaba's blog.

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Blog Writing, Thrillist, Bold Italic, & Alibaba: Writing informative educational articles on travel and the hospitality, culture, and legacy of San Francisco.

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DRIPDROP ORS

Content Strategist & Producer

February - May 2022

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Advanced DTC marketing objectives by conducting competitor analysis, creating cross-functional processes, concepting, templatizing, crafting, and managing content production and creator partners on a per-audience basis, setting goals, measuring success and adjusting plans accordingly. Wrote TikTok strategy for launch and content production, collaborated on brand style guide, audience personas, and messaging.

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ADIDAS​

Performance Marketing Manager - Paid Social & Display

April 2021 - January 2022

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Yielded 3x ROAS on $1m adidas holiday campaign by launching adidas performance marketing on TikTok. Acted as a liaison between adidas and the influencers to craft creative briefs and negotiate contracts. Conceptualized, sourced, filmed, and edited content for the campaign using influencers, creators, and industry best practices. Managed adidas North America lower-funnel strategy and execution, constantly testing and optimizing for both top- and bottom-line growth of our channels.

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ALCHEMIST ACCELERATOR

Program Manager, Community Manager & Head of Strategic Partnerships​

February 2020 - June 2021

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Increased cohort fundraising amounts by ~+10%, and +30% connections by managing rotating accelerator programs, coordinating and nurturing a community of 30k B2B start-ups, mentors, venues, strategic partners, & alums. Manage support ops to design, execute & moderate all events, and MC the quarterly 3-day Founder Collective.

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SHUTTERFLY

Social Media Marketing Specialist 

2019 - 2020

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Delivered a +12% YoY revenue by managing cross-functional marketing projects and driving roadmap. Briefed, monitored, & kicked off campaigns, working with pricing to optimize messaging across all social. Generated >$1m managing influencer campaigns and executing content calendar & media for owned campaigns.

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MONA MONET

Founder, Content Strategist & Creator

2016 - 2020

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Sold $30k+ inventory by designing, branding, & launching a women’s online clothing boutique. Managed team of 15 and designed & implemented campaigns, end to end. Develop influencer, ambassador & internship programs, and strategic partnerships. Directed full-day photoshoots, wrote blogs, ran email marketing, design & video production. Brokered brick & mortar partnership, and eventual sale of the company.

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FREELANCE

Content Strategist & Creator

2016 - 2020

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Astrograph, Content Strategist: Increased email-generated revenue by 15% by AB testing and optimizing campaigns. Isolated greatest ROI opportunities through content audit. Optimized marketing plan and created & syndicated email drip campaigns.

Node App, Content Strategist: Increased website traffic by 22% through creation and syndication of weekly blogs on influencer marketing. Monitored competitors and found SEO opportunities using SEMRush.

Leads Ngin, Content Creator: Increased clients’ organic rankings & generated leads by researching SEO keywords, managing editorial cal, creating content for lead gen.

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Southeast Asia Backpacker Magazine, Content Creator: Traveled through 10 countries in Southeast Asia creating content for the magazine’s 10-page centerfold, representing the magazine in meetings with shareholders and local media.