Brand Identity Guide
A Brand Identity Guide is a document that defines the visual and messaging elements of a brand to ensure consistency across all platforms. It includes guidelines for logos, color palettes, typography, and imagery, detailing how each should be used in different contexts. The guide also establishes the brand’s tone of voice, messaging style, and key communication principles, ensuring a cohesive and recognizable presence.
By aligning all stakeholders—designers, marketers, and partners—it helps maintain a professional and unified brand image. This guide is crucial for building trust, reinforcing the brand’s values, and creating a memorable experience for the audience.
eCommerce Brand: Mona Monet
When we created Mona Monet we set out to create a brand that would solve every woman’s first concern after they plan a trip – what am I going to wear!
We created this brand identity guide to remind ourselves of our mission, and to show our collaborators so they knew who our brand, values, and product was for, and where it came from.
Below you can scroll through the slides to find our Mona Monet brand identity guide as it was presented to models, photographers, press, and strategic partners.
Click through below to see the brand identity slideshow